Terms

Average Order Value of Unique New Visitors:

The sum of revenue generated divided by the total number of orders made by new site visitors.

 

Budget spend:

The amount spent on delivering ads.

 

Click Through Rate:

The percentage of impressions that resulted in a click.

 

Click-through conversions:

Number of conversions after someone clicked an ad.

Conversions:

A conversion is a transaction or action that occurs when a user sees an ad. Conversions differ depending on what you want to measure or impact in your business through advertising. A conversion may be a purchase on your site, a newsletter sign-up, or a new account creation.

Conversion Code:

This is the HTML code snippet you place on your success screen after a user has purchased your product, signed-up for your service, or created a new account. It can include specific information about the order including price and order ID, which we can use to measure the return on your investment in advertising with FuelX.

Destination URL:

This is the website where a user is redirected after clicking on your ad. 

 

CTC Total Order Value:

The sum of revenue generated by click-through conversions.

 

Dynamic ROI:

The sum of revenue generated from the selected view and click conversion window divided by the budget spend.

Retargeting:

This is a method of advertising to those who you already know are interested in your product or service. The technology allows you to serve ads across the web to users after they visit your website. The technology is enabled by the Tracking Code on your site which drops a cookie on your site visitor and identifies the user behavior on and off your website.

 

Monthly Unique Prospects:

The number of unique people that have seen an ad in the selected month.

 

Pageviews:

The percentage of the total pages viewed on your site generated from FuelX traffic.

 

pConversionRate:

The conversion rate of unique new users driven to your site by FuelX.

 

pCTR:

The percentage of new users who visit your site after clicking or viewing an ad.

 

Retargeting

This is a method of advertising to those who you already know are interested in your product or service. The technology allows you to serve ads across the web to users after they visit your website. The technology is enabled by FuelX Tracking Code on your site which drops a cookie on your site visitor and identifies the user behavior on and off your website.

 

Return on Investment (ROI):

Total conversion order value divided by budget spend.

 

Total Order Value:

The sum of revenue generated by FuelX.

 

Total Impressions:

The number of times an ad has been displayed.

 

Total Clicks:

The number of times an ad has been clicked.

 

View-through conversions (VTC):

Number of conversions after someone viewed an ad but did not click.

 

VTC Order Value:

The sum of revenue generated by view-through conversions.

 

 

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