Google Analytics Tracking

Do you use Google Analytics to track your site's overall performance and want to see FuelX campaign results in your Google Analytics dashboard?

To track clicks and click conversions on your Google Analytics account, FuelX appends a UTM code to the end of your ad's click through URL. Once you place your FuelX Tracking Code on your website, launched your campaign and have started to receive clicks on your ads, you will be able to view core metrics including visits and pageviews by navigating to Traffic Sources > Sources > All in your Google Analytics account.

UTM for web campaigns

FuelX automatically appends UTM codes to all Web advertising campaigns like this one following examplewebsite.com:

http://www.examplewebsite.com/?utm_source=FuelX&utm_medium=Video&utm_term=Video&utm_content=video_link&utm_campaign=Video

When searching Google Analytics, search for FuelX as the campaign "Source".

UTM for Facebook & Instagram campaigns

FuelX automatically appends UTM codes to all Facebook and Instagram advertising campaigns like this one following examplewebsite.com:

http://www.examplewebsite.com/?utm_source=FuelX&utm_medium=FB&utm_term=Video&utm_content=video_link&utm_campaign=Video

When searching Google Analytics, search for FuelX as the campaign "Source".

Implementing your own UTM

If you prefer to generate your own UTM code, you may create one using Google’s URL Builder tool. Once you do this, provide the code to your Account Manager. He or she will modify your click through URL for you.

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