Incorrect Product & Order Ids

Sometimes, the FuelX pixel is recording product ids/skus which do not match the Enhanced Ecommerce transaction ids. This issue will make it difficult to compare performance metrics for transactions between Google Analytics and the FuelX platform to see if results match in both platforms.

Please ensure that you are passing the correct transaction ids not only to the FuelX but your other marketing channels. This will enable you to accurately cross check performance as necessary.

 

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